Cell: 760-420-6727 jayjason63 (at) hotmail dot com
Results-driven Senior Executive with more than 20 years experience and expertise with proven leadership within
the computer industry, in software, hardware, and ecommerce. Exceptional expertise in managing inside and outside
sales and marketing teams. Demonstrated success in enhancing productivity and expanding markets. Proven ability
developing and implementing successful sales and marketing campaigns. A strategic planner, with P & L responsibility,
recognized for strong analytical skills instrumental in identifying critical issues and implementing effective solutions.
Excellent communicator as highlighted by the ability to build, manage, and motivate high performing teams. Core competencies
include:
Strategic Planning - Business/Marketing Plans - ecommerce - Team Building - Sales/Marketing Campaigns -
Direct/Channel Sales -Contracts/Negotiations - Distribution Channel Development - Presentations - PR -
P & L Responsibility - Inside/Outside Sales Management - Marketing Communications - Public Speaking
Re-Branded 13-year-old company. Created a new product line naming convention and positioning statement; created the overall marketing message and top-of-mind positioning via print media and Internet. Results: Increased revenue $1 M in 12 months.
Launched a multi-store computer retail sales and service organization. Created the infrastructure from a sales and marketing position to open 2 additional outlets. Results: Expanded customer reach and buying power; increased revenue by 160%.
Re-organized the U.S. operations of a French-based software company. Increased the sales staff to focus on Channel Resellers in order to increase sales. Results: Increased the number of reseller partners nearly 30% in less than 12 months
Drove a startup company to reach viability in order to participate in corporate merger. Created strategic partnerships; positioned company within marketplace as a viable technology. Results: Initiated a $4 M purchase of the company.
Expanded government and educational markets. Initiated State government sales approach; focused sales plans around underserved markets. Results: Increased revenue 2X from $3 M to $6 M in 16 months; achieved #1 sales position within government team.
Rebuilt inside sales team. Doubled overall sales staff to focus on geographic territories and grow the accounts in each area; taught sales team the appropriate sales techniques to build a loyal reseller channel built a strong team environment to over-achieve needed revenue goals. Results: Increased revenue $9 M in 12 months
Created, managed, and developed an 'Assumed Authority' marketing campaign. Built performance benchmarks on strategic company hardware products; showcased an overall solution and gained nationwide media attention. Results: Propelled the company to #1 market position.
Managed the product life cycle of the company's primary product. Defined the product positioning and messaging with a focus on competitive analysis. Results: Achieved media acclaimed "technology breakthrough" awards that lead to additional strategic partnerships.
Created the company's complete marketing direction and focus. Built everything from company logo to sales brochures and company collateral materials; provided hands on management to over 150 leading manufacturers' product offerings. Results: Drove sales increase of $6 M in 12 months.
EDUCATION
Bachelor of Science in Business Administration, California Coast University
CREDENTIALS / AFFILIATIONS
Published Author, Marketing Essentials For Start-Ups;
Past Editor-At-Large, Computer News International;
Certified Teacher, State of Florida Adult Education;
US Navy Leadership Training Course;
Robert Morgan Techical Institute, Data Technologist;
US Navy Basic Electricity/Electronics School;
US Navy Data Systems Technician;
Nuclear Submarine Computer Technician;
Board Member, Children's Literary Review;
Past President, Gold Coast Macintosh Users Group;
Past Executive Member; American Marketing Association;
Past Member, Advisory Board, Genesis Votech Rehabilitation Center
RECOMMENDATIONS:
"Jay is one of the few managers I've worked in over twenty-five years with that I considered a mentor.
His knowledge of the industry, market, technology and business skills are second to none. He has the
rare ability to get his direct reports and other team members excited and focused on assigned tasks.
Jay can take any project in any phase and complete the project where others would say it couldn't be
done. Jay is one of those special individuals that you always wanted to be around and have on your
team. With Jay, you had the best opportunity to win and be elevated to the next business level. I
have the greatest repsect for Jay and look forward to working with Jay in the future." -- April 22, 2008
Ike Mustafa, Regional Sales Manager, Standard Microsystems Corp. (SMC)
worked with Jay at SMC Networks
"I have had the privilage to work with Jay on my team twice over a ten year period. He is a
creative individual that manages his team with both efficency and effectiveness. When issues
arise, he does not point fingers or assign blame, but has 3-4 solutions at hand. He has a
clear understanding of the process of business, and is constantly bettering himself, his team,
and the organization he is part of." -- September 11, 2008
David Myers, Vice President, SMC Networks
worked with Jay at SMC Networks
"Jay is a determined manager who never takes his sight off the target. I respect Jay's ability to develop
channel strategies and tatics that when implemented produce positive results. Most importantly
Jay has the skills to manage his team with a keen understanding of exactly what each individual
needs in order to reach his or her potential and finds just the right key to open those doors." -- March 27, 2008
Scott Drury, Regional Sales Manager, SMC Networks
worked directly with Jay at SMC Networks
"Jay Bartlett moved to the Washington DC area and Falcon Microsystems in the wake of Hurricane Andrew. His talent,
his knowledge, and his drive helped propel Falcon's sales forward. My highest recommendation to turn to Jay
for your automation support services and products. An honest, fair, and dedicated business owner with his client's
needs in mind." -- April 20, 2008
Peg Hosky, Senior Director, Marketing, Falcon Microsystems, Inc.
managed Jay at Falcon Microsystems
"I always enjoyed working with Jay. He is smart, hard-working, honest, talented, and passionate! You could not ask
for more!" -- Dendy Young April 19, 2008
dendy young, CEO, Falcon Microsystems, Inc.
managed Jay indirectly at Falcon Microsystems
