Jay Jason Bartlett

Results-driven Senior Executive with more than 20 years experience and expertise and with proven leadership within the computer industry, in software, hardware, and ecommerce. Exceptional expertise in managing inside and outside sales and marketing teams. Demonstrated success in enhancing productivity and expanding markets. Proven ability developing and implementing successful sales and marketing campaigns. A strategic planner, with P & L responsibility, recognized for strong analytical skills instrumental in identifying critical issues and implementing effective solutions. Excellent communicator as highlighted by the ability to build, manage and motivate high performance teams. Core competencies include:

Strategic Planning - Business/Marketing Plans - ecommerce - Team Building - Sales/Marketing Campaigns Direct/Channel Sales -Contracts/Negotiations - Distribution Channel Development - Presentations - PR P & L Responsibility - Inside/Outside Sales Management - Marketing Communications -Public Speaking

Re-Branded 13-year-old company. Created a new product line naming convention and positioning statement; created the overall marketing message and top-of-mind positioning via print media and Internet. Results: Increased revenue $1 M in 12 months.

Launched a multi-store computer retail sales and service organization. Created the infrastructure from a sales and marketing position to open 2 additional outlets. Results: Expanded customer reach and buying power; increased revenue by 160%.

Re-organized the U.S. operations of a French-based software company. Increased the sales staff to focus on Channel Resellers in order to increase sales. Results: Increased the number of reseller partners nearly 30% in less than 12 months

Drove a startup company to reach viability in order to participate in corporate merger. Created strategic partnerships; positioned company within marketplace as a viable technology. Results: Initiated a $4 M purchase of the company.

Expanded government and educational markets. Initiated State government sales approach; focused sales plans around underserved markets. Results: Increased revenue 2X from $3 M to $6 M in 16 months; achieved #1 sales position within government team.

Rebuilt inside sales team. Doubled overall sales staff to focus on geographic territories and grow the accounts in each area; taught sales team the appropriate sales techniques to build a loyal reseller channel built a strong team environment to over-achieve needed revenue goals. Results: Increased revenue $9 M in 12 months

Created, managed, and developed an 'Assumed Authority' marketing campaign. Built performance benchmarks on strategic company hardware products; showcased an overall solution and gained nationwide media attention. Results: Propelled the company to #1 market position.

Managed the product life cycle of the company's primary product. Defined the product positioning and messaging with a focus on competitive analysis. Results: Achieved media acclaimed "technology breakthrough" awards that lead to additional strategic partnerships.

Created the company's complete marketing direction and focus. Built everything from company logo to sales brochures and company collateral materials; provided hands on management to over 150 leading manufacturers' product offerings. Results: Drove sales increase of $6 M in 12 months.

2005 - Current
Jashi Enterprises, Inc
General Manager
$2M Revenue; 14 Employees; Technology Services
San Diego, California

General Manager for this multiple-location computer services start-up company. Developed the entire marketing and sales direction of this high-tech company. Created and implemented the processes and procedures for market creation campaigns, product positioning, value-propositions, sales forecasts, and ROI measurements. Established the accounting and P&L metrics for measuring the sales and marketing efforts in order to sustain growth. Determined which programs can increase incremental revenue by utilizing the four functional marketing areas of: marketing communications, channel marketing, product marketing, and corporate marketing. Directly responsible for the management and direction of the ecommerce and website operations. Created the infrastructure from a sales and marketing position to open 2 additional outlets. Expanded customer reach and buying power; increased revenue by 160%.

2004 - 2005
Cutting Edge
Vice President of Sales and Marketing
$5M Revenue; 20 Employees; Data Protection Marketplace
La Mesa, California

Responsible for developing the marketing strategy and sales direction for this 13-year-old company. Sales increased 20% during my tenure and the marketing activities became more focused and generated direct sales leads. Created a new product line naming convention and positioning statement; created the overall marketing message and top-of-mind positioning via print media and Internet. Increased revenue $1M in 12 months. I introduced new product lines and created strategic marketing partnerships with companies such as AMD, AMCC, and Tyan to promote the Cutting Edge EdgeWare storage operating system aimed at systems integrators and white box builders.

2002 - 2004
Avail Solutions LLC
Director of Sales & Marketing
$4M Revenue; 10 Employees; Data Protection Marketplace
Escondido, California

In charge of the sales and marketing efforts of this privately held data-protection software development. Built from scratch all aspects of the sales and marketing infrastructure where I formulated the go-to-market strategy that focused on OEM hardware partnerships. Drove this startup company to reach viability in order to participate in corporate merger. Capitalizing on years of experience with managing marketing budgets, channel sales, direct sales, as well as Internet web sales, I created a sales management infrastructure that delivered a positive financial impact to the company. Created strategic partnerships; positioned company within marketplace as a viable technology. The results were the initiation of a $4M purchase of the company.

2000 - 2002
Arkeia Software
Director of Sales and Marketing
$6M Revenue; 15 Employees; Data Protection Marketplace
Carlsbad, California

Re-organized the U.S. operations of a French-based software company. Increased the sales staff to focus on channel resellers in order to increase sales. Results: Increased the number of reseller partners nearly 30% in less than 12 months

Directed all aspects of marketing, product marketing management, strategic relationships, business development, and overall company sales strategy. Worked extensively with numerous complimentary hardware manufacturers in strategic partnerships that created revenue generating programs that led to direct bottom-line contributions.

Developed an "Assumed Authority" marketing strategy that propelled Arkeia Software into a leadership position within its market segment. Utilizing my knowledge of the financial community, I worked hand-in-hand with the CEO in seeking outside venture capital financing to drive the company to the next level of growth.

1995 - 1999
SMC Networks
Director of U.S. Sales and Marketing
$90M Revenue; 150 Employees; Networking Equipment Manufacturer
Irvine, California

Promoted to direct the company's entire U.S. sales efforts upon the company's re-organization and acquisition by a Taiwan networking-equipment company, reporting directly to the General Manager of the U.S. operations.

Increased revenue nearly $9 million in the first 12 months by hiring (and in some cases firing) a sales team of 15 sales representatives. Created an efficient, motivated, and focused segment of the company generating nearly $34 million per year, nearly half of the entire company's revenue. I worked extensively with channel distribution (ingram, tech data, etc) as well as retail accounts (compusa, bestbuy, etc) and the reseller/VAR channel.

From 1996 through 1998 lead the state and local government and education initiatives from SMC's government office in Falls Church, VA. Built the networking hardware sales strategy and increased revenue in these markets through channel reseller partners. Directed the Government & Education efforts of 10 outside Sales Managers and 12 inside Sales Representatives. Traveled extensively to 48 of the 50 states working with resellers and end-user customers, many of them C-Level executives, to increase sales.

Expanded government and educational markets. Initiated State government sales approach; focused sales plans around underserved markets. Results: Increased revenue 2X from $3M to $6M in 16 months; achieved #1 sales position within government team.

1993 - 1995
ComTeq Federal
Director of Marketing
$20M Revenue; 20 Employees; Data Protection Marketplace
Rockville, MD

Reported to the CEO of this start-up company which was a spin-off of the $1B reseller CompuCom. As this new company needed to completely re-invent itself, I was brought on board to develop programs, create the overall brand, build market awareness, and act as the liaison to the hundreds of hardware and software vendor partners.

Created the company's complete marketing direction and focus. Built everything from company logo to sales brochures and company collateral materials; provided hands on management to over 150 leading manufacturers' product offerings. Results: Drove sales increase of $6M in 12 months.

I lead the contract negotiations and efforts for the GSA I.T. contract and various agency specific contracts. I held P&L responsibilities in the marketing department and utilized my financial knowledge to effectively manage all MDF and CO-OP activities, which provided specific bottom-line contributions.

1992 - 1993
Falcon Microsystems
Director of Software & Peripheral Marketing
$175M Revenue; 310 Employees; Federal Government Reseller
Landover, MD

Responsible for $35 million worth of software and accessory products (such as color laser printers, digital cameras, and other 'up-sell' items), which were sold directly to the Federal Government. Responsible for building brand equity in Falcon Microsystems for over 150 lines of software and hardware products and accessories. Worked directly with numerous top vendors to increase their market share into government agencies.

Coordinated Falcon's 60 inside sales representatives and 15 outside sales representatives to increase overall sales of the software products and accessories. Lead a team of six direct-report marketing managers supervising key accounts such as Microsoft, Lotus, Adobe, and others.

Bachelor of Science in Business Administration, California Coast University

"Jay is a determined manager who never takes his sight off the target. I respect Jay's ability to develop channel strategies and tatics that when implemented produce positive results. Most importantly Jay has the skills to manage his team with a keen understanding of exactly what each individual needs in order to reach his or her potential and finds just the right key to open those doors." -- March 27, 2008
      Scott Drury, Regional Sales Manager, SMC Networks
     worked directly with Jay at SMC Networks

"Jay Bartlett moved to the Washington DC area and Falcon Microsystems in the wake of Hurricane Andrew. His talent, his knowledge, and his drive helped propel Falcon's sales forward. My highest recommendation to turn to Jay for your automation support services and products. An honest, fair, and dedicated business owner with his client's needs in mind." -- April 20, 2008
     Peg Hosky, Senior Director, Marketing, Falcon Microsystems, Inc.
     managed Jay at Falcon Microsystems

"I always enjoyed working with Jay. He is smart, hard-working, honest, talented, and passionate! You could not ask for more!" -- Dendy Young April 19, 2008
     dendy young, CEO, Falcon Microsystems, Inc.      managed Jay indirectly at Falcon Microsystems